Comprehensive system from ad creatives through revenue optimisation, retention, and LTV prediction—publisher tooling across a large app portfolio, in the same problem space as today's monetization and growth stacks.

Impact: End-to-end: creatives → monetization → retention, LTV, and engagement

Minsk web property and promo group—editorial and promotion surface for music, culture, and the local creative scene.

Impact: 12 years as a publishing + promo home

DJ alias for club and open-air sets across Minsk, Moscow, and Warsaw—breakbeat, lounge, and mash-ups separate from Dreamlin live shows.

Impact: Years of club residencies + documented gig chronology

Record label focused on promoting electronic music from Belarus. Built the first electronic music scene in Minsk. Released dozens of albums and compiled a loyal community of artists and listeners.

Impact: 14+ years of continuous operation

Minsk promo group and community platform for Belarusian electronic music: events, artist community building, and scene documentation.

Impact: Long-running series of events + scene archive

Managed the Stone People band during their early breakbeat era, supporting releases and international shows.

Impact: International gigs + label releases support

Managed the Minsk-based band “Мамкины Бусы”, supporting live shows and promotion in the local independent scene.

Impact: Live shows + underground events