Archive / Internal platform
IAC Apps / Mosaic Apps / Apalon Apps — internal platform
Active roughly 2009–2019, this was a comprehensive system to lead users from ad creatives through revenue optimisation, retention, and LTV prediction—built as publisher-side tooling across several brands under the umbrella that became IAC Applications. The same remit today is often split across acquisition suites, subscription platforms, analytics, experimentation, and lifecycle engagement products.
Originally built by Apalon Apps in Minsk, it was later integrated with solutions from IAC after the acquisition, then expanded to onboard more mobile development studios under the Mosaic Apps brand, and continually optimised for every paid marketing channel that appeared along the way.
That platform was among the reasons Egor Kunovsky was invited to speak on a panel at Facebook's F8 developer conference in California(2015).
Analogy to today's stack
In today's SaaS landscape, you'd likely assemble pieces from subscriptions and paywall vendors (RevenueCat, Adapty, AppHud, Qonversion), cloud and engagement backends (Firebase), lifecycle and campaign tooling (Braze), and experimentation layers (Optimizely).
Back then we built and operated something in that vein in-house—wired toward one journey: from how creatives and campaigns brought people in, through storefronts and entitlements, to funnel analytics, cross-promotion, messaging channels, and models that supported retention and LTV decisions at portfolio scale.
Capability areas
- Acquisition & creative-to-funnel insight
- Subscriptions
- Paywalls
- A/B/n testing
- Analytics
- Retention & LTV prediction
- Cross-promo
- Offerwalls
- In-app messaging
- Push notifications
How this maps professionally
Think platform engineering and growth systems at portfolio scale—linking acquisition surfaces, monetization, lifecycle messaging, and the data you need to improve revenue and LTV over time.
Brands & product context
Apalon Apps
Minsk origins
IAC
Post-acquisition
Mosaic Apps
Studio network
iTranslate
Flagship product
Apalon and Mosaic Apps: supplied marks. IAC: Wikimedia Commons (InterActiveCorp logo). iTranslate: App Store artwork via Apple iTunes API.