Weather Live

A consumer weather app shipped across five platforms, backed by an in-house forecast API. Reached top-10 weather category positions in multiple stores and crossed 50M downloads on Android alone.

App Store Google Play

App metrics

50M+

Android downloads

Google Play (lifetime)

4.6 ★

iOS rating

App Store, 398K ratings (US)

4.5 ★

Android rating

Google Play

Top 10

Category rank

Weather, multiple stores

Platforms shipped

iOS, Android, macOS, Apple TV, Android TV

Numbers are taken from public App Store and Google Play listings at the time of writing. Combined lifetime installs across all five platforms are higher than the Android-only figure shown here.

About the app

Weather Live is a consumer weather app focused on a clean reading experience for the current conditions and a 7-day forecast. The interface is built around a full-screen background that reflects the live weather, with a configurable set of data points (feels-like, dew point, wind, pressure, UV, sunrise/sunset and more) surfaced underneath.

On the data side, the app runs on a forecast API we built and operate in-house. The API aggregates several upstream weather providers, normalizes their output and serves a single response per location at a cost that scales with a freemium consumer app. The same backend powers the rest of the Apalon weather portfolio.

My role: product strategy, roadmap, monetization and the cross-platform expansion from a single iPhone release to a five-platform lineup covering iOS, Android, macOS, Apple TV and Android TV.

Why it matters

Apple’s marketing needed a believable weather UI in demos. For a time Apple leaned on Dark Sky in creative—but Dark Sky did not ship in every market, so the “default” Apple weather story was not available everywhere. Weather Live was one of the third-party apps Apple could put in frame when a built-in or first-party path was not the fit for that shoot, region, or storyboard.
Retail, TV, and apple.com were not interchangeable. In Apple Retail, Weather Live showed up on iPhone and iPad materials worldwide. On television, Apple ran Apple Watch spots that put Weather Live on the watch—explicitly instead of Apple’s built-in Weather app—in markets where Dark Sky had no coverage. On apple.com, Apple published that same TV spot as a video for those same markets (so the web experience matched what aired in each country’s campaign).
Store visibility matched the scale. At different points in the product life, Weather Live reached #1 in the Weather category in every App Store country except the United States. In the U.S., the same team later shipped Clime as the parallel bet for that market.
Android reach went past the Play Store funnel. Some device makers shipped Weather Live–powered home-screen widgets without bundling the full app. Users saw the UI and data surface on the home screen first—distribution that does not map one-to-one to the Android download total.