Egor Kunovsky

    Egor Kunovsky

    Product Meets Marketing

    Accomplishing what matters — with over 15 years of experience in product development, marketing, and business consulting for web and mobile applications.

    Professional Experience

    My journey in product development and marketing

    Fractional Growth Manager

    Weather Maps LLC

    September 2025 - Present

    Driving growth strategy for mobile apps portfolio. Available as fractional leader for your business.

    Need a Fractional Growth Manager for your business?

    Let's Talk

    Product Marketing Manager

    Weather Maps LLC

    September 2022 - September 2025

    Bootstrapping a small portfolio of mobile apps for iOS.

    Product Specialist

    Freelance

    August 2019 - Present

    Consulting on Product, Marketing and business for mobile and web apps.

    Senior Manager - Platform & Services

    Apalon

    February 2018 - March 2019 (1 year 2 months)

    Lead the transition from a complex mix of legacy solutions to a much more streamlined set up along with training the team that took over so that I could move on.

    Chief Product Officer

    Apalon

    February 2010 - February 2018 (8 years 1 month)

    Started with small Product Management tasks and establishing Customer Support department, went all the way through to managing few of the biggest utility apps ever and then the whole product portfolio. If I should mention just one app it would be Weather Live.

    November 2002 - November 2016 (14 years 1 month)

    Doing our best to promote electronic music from Belarus and create an electronic music scene in Minsk. Did what we condidered to be enough before focusing on mobile apps.

    Copywriting / Marketing / Business Development / Sales

    MoveYourWeb

    April 2006 - February 2011 (4 years 11 months)

    From copywriting to paid marketing and SEO. Then from Sales to Business Development. Helped to reshape MoveYourWeb to Apalon.

    Projects & Products

    Weather application on mobile device

    Weather Live

    Top 10 weather application worldwide for iOS, Android and Mac. Inspired the design of dozens of other apps out there. Had to make our own weather API that powered other apps in Apalon portfolio.

    iOSAndroidOSXWeather APIAnalytics

    Role: Product Strategy

    Photo collage application example

    Nostalgio

    Back in a day when social networks did not have image collage function this was the app to make collages. One of the first apps in the AppStore to get a million of users in 24 hours.

    iOSImage Processing

    Role: 0 to 1

    Alarm clock application on smartphone

    Alarm Clock for Me

    Can you imagine that an alarm clock app can make millions? It did and also this was one of the first apps in Samsung and Amazon Android stores and came preinstalled on numerous Android devices.

    Native iOSNative AndroidPartner Integrations

    Role: Product Lead

    Skills & Expertise

    What I bring to the table

    Professional Skills

    Product Management
    Customer Experience
    Agile Methodology
    Facebook Marketing
    Business Development
    Marketing Strategy
    SEO
    Content Creation
    Copywriting
    Digital Marketing
    Sales
    Music
    Photography
    Twitter Marketing

    Languages

    English
    Spanish
    Belarusian
    Portuguese
    Russian
    Ukrainian
    Galician
    Catalan

    Certifications

    ICAgile Certified Professional (ICP)
    ICAgile Certified Professional - Agile Team Facilitation (ICP-ATF)
    ICAgile Certified Professional - Program and Portfolio Management (ICP-PPM)

    Recommended Tools & Services

    Tools and services I personally use and recommend for product development and marketing

    Development

    Replit

    Cloud-based development environment for coding, creating, and collaborating on projects in 50+ programming languages without any setup.

    RevenueCat

    Implement and manage in-app subscriptions with a powerful SDK and analytics dashboard.

    Travel & Communication

    MTX Connect

    Local numbers in Luxembourg and UK + travel internet worldwide. Need phone that supports eSIM and a way to pay them.

    Marketing

    Astro

    A goto ASO tool for those who need to track thousands of keywords.

    AppFigures

    Track your app's performance, sales, and rankings with detailed analytics and competitive intelligence tools.

    Disclosure: Some links above are affiliate links. I earn a commission if you purchase through these links, at no additional cost to you.

    Education & Certifications

    My academic and professional learning journey

    Minsk State Linguistic University

    Bachelor's degree, Applied Linguistics

    1997 - 2002

    ICAgile

    ICAgile Certified Professional (ICP)

    2017

    ICAgile

    ICAgile Certified Professional - Agile Team Facilitation (ICP-ATF)

    2018

    ICAgile

    ICAgile Certified Professional - Program and Portfolio Management (ICP-PPM)

    2019

    Apple

    Apple Search Ads Certified

    Nov 2021

    Get In Touch

    Let's connect and discuss opportunities

    I'm always open to new opportunities and interesting projects. Feel free to reach out if you'd like to collaborate or just have a chat.

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